|Think about how your organization generate revenue. Here are four areas you might consider where we can add value quickly.
Are there market segments with potential buyers you haven't found yet?
The External Market Audit involves interviewing
potential customers to develop
a deep understanding of their needs
and actual purchasing behavior. This
process looks behind what prospects say
to uncover their true needs and motivations.
When we profile the customers
who are motivated to buy, we can identify
the market segments where they can
Are sales to new or existing customers
lost because administration reduces communication?
The Internal Process Audit identifies how
sales, marketing, design and project
management functions work together to
meet customer needs. We will coach your
people who deal with the customer to
maximize communication while minimizing
administration and internal politics.
What does your brand, website and collateral
say about your company and its products?
Controlling how the market perceives you
is critical to building your business. The Customer Cultivator
system seeks to find consistency in your communication with
the market from your field sales team, your promotional material,
and your website. We will help you control the market's perception
Is there a cost-effective way of attracting
a potentially interested audience?
Marketing to attract new business
doesn't have to be prohibitively expensive.
Cost-effective marketing is achieved
by focusing your promotion and prospecting efforts on high-return techniques aimed at your most profitable targets.